A Sweet Logo Does Not a Brand Make

Elvis. Madonna. Cher. Seth.

When it comes to rock stars of the marketing kind, most of us know the Seth of whom I speak. No last name required. But for the few who don’t know, I’m talking about marketing guru and renowned author Seth Godin.

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Let It Whip

We’ve probably all heard the “Rule of Seven” more than once (at least seven times, right?) Whether you agree the magic number is seven, ten or twenty, it has proven true time and again that repetition moves people to action.

As marketers, we often find ourselves defending this concept to our clients, reassuring them that though they may be tired of hearing the same messages, their customers are still wading through a deluge of ad and media exposure–an estimated 15.5 hours/day per person.

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