Under the Candy Coating

Organizational culture. Every company claims to have one. And although it’s an initiative usually born in the human resources department, it often falls upon marketing to help creatively and consistently implement it. Rightfully so, given that the best organizational cultures intuitively intertwine with the external brand.

It’s like a chocolate-covered strawberry … you bite into the delicious chocolate coating and expect something delightfully complementary on the inside. This is why chocolate-covered lemons are a terrible idea.

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Painting Pictures with Copy

I always cringe when a writer says “I just write the words” or a designer says “I just make it look pretty.” Copy and design are not just friendly acquaintances, they are undeniably interdependent.

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