The January Effect

Hindsight is 20/20. At no other time of year is that old adage more accurate than January. We’re all reflecting back on the year behind us, assessing all the right decisions, along with the not-so-great ones. Then using that perspective, we set sail toward new goals with renewed determination and fervor.

If only we could bottle the “January effect” and take a swig throughout the year when we start to lose sight of those bold ambitions and our enthusiasm starts to wane.

In fact, we can. This is where great marketing comes in.

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