Pitching a No-hitter? Rethink Your Delivery.

The elusive elevator pitch. Everybody wants one; everybody needs one. Or so everyone thinks.

It’s often one of the first things a client asks me about during a brand messaging initiative. And while the premise behind an elevator pitch still has merit, the reality of cornering your sales and marketing prey with one nice and tidy 25-word punch that lands a direct hit every time is well, unrealistic. 

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