Yes, I said it. Is it catchy? Sure. Is it on brand? Maybe not. Let’s take it through the KP Brand 3-Step Headline Test:
- Is it provocative for provocation’s sake? Or does it have relevance to my message?
- Check the brand mirror … is this me? It’s like trying on a new shirt. In other words, is this style supportive of the KP Brand brand?
- Will it connect with my intended audience? Am I going to appeal to my target market and be okay with missing the mark with some outliers?