My high school basketball coach used to say “You won’t win if you don’t put in the work.” Inspiring words, but hard to appreciate when you’re running suicide sprints and defensive slide drills. He was right, though. Strength and conditioning made us better ball players and definitely helped propel us to the 1992 state quarterfinals. Go Bluejays!
You can choose from a million metaphors, but it all comes back to one truth. No amount of desire will help you achieve your goals if you don’t have a strong foundation to build on.
[Insert brilliant segue…]
The same is, of course, true for your marketing and sales goals. Strength and conditioning = messaging strategy. Without putting in the work to define and strengthen your message, three critical goals will continue to elude your brand.