A journalist’s quest for answers and a marketer’s mission to connect. It’s these two sides of the KP Brand approach that give us the unique ability to help clients uncover and articulate their strongest messages; and craft smart, memorable campaigns and content. We’re proud to have worked with so many awesome people and organizations.
“Karen has a unique ability to help distill an organization’s thoughts around the story they are trying to tell through their products and services and then to give that story a voice that is clear, concise, cohesive and convincing.
If you are an organization that has a killer idea/product/service, but you haven’t quite figured out how to share it with the rest of the world, or if your brand has stalled out, I would strongly recommend you talk to her.”
There comes a point in every early stage business’ journey when it’s time to make some noise. LaborChart has built a highly successful workforce management software solution, but the brand has flown under the radar … until now. We created a strategic brand awareness plan that included a high visibility, branded networking event and supporting social media campaign. The results? Great event attendance and a more than 38% increase in the company’s LinkedIn followers.
“What I appreciated about Karen is that she really took the time to learn our business and contribute to the repositioning at all levels—from strategy to branding to content. The work we did has paid off in a huge way, and I very strongly recommend Karen. Plus, she’s a blast to work with.”
Having no clear market competition sounds great, but in reality, it holds a different set of challenges. This was the case for Pramata. The objectives? Simplify the message behind a complex and peerless business technology. Create audience demand and mindshare where none existed before. Our work with Pramata included clearly defining buyer personas, identifying and evolving brand and solution messaging, and helping set and execute content marketing strategy. From there, we created brand awareness, account-based marketing and demand generation campaigns to position the company squarely within target-rich industries.
“Karen was a pioneer at Perceptive Software that helped take a small firm in the remote prairie to a giant in the ECM space. As I took over as CEO of mobotour she was the first call I made when I heard she was doing her own thing. Karen is a thoughtful listener, master at project execution, and delivers excellent results.”
When a company expands its product or service offering, it’s a perfect time to reevaluate the overall brand messaging strategy. As RFP360 ramped up its proposal management offerings and experienced rapid internal growth, it was looking for a compelling topline messaging framework to set the tone. Through key stakeholder workshops and collaborative message development, we created a sales and marketing foundation their internal teams could easily build from.
You may think high school strength and conditioning coaches see little value in workplace tech, but you’d be wrong. Rack Performance is giving coaches simple, time-saving tech that helps them boost weight room efficiency. With sales momentum increasing, Rack wanted to make sure marketing and sales messages were consistent and clearly connected with the customer. We delivered a complete brand messaging framework that helped guide the creation of new assets, including a fresh website, as well as ongoing strategic consulting to help inform marketing planning.
“Karen helped us step back and take a more objective look at our current messaging and our customer’s point of view. She asked the right questions, helped us simplify and focus in on the strongest messages, and created a framework for us that will help us communicate our business value across marketing and sales going forward.”
Those brands that sit at the crossroads of B2B and B2C can present exciting opportunities for value-driven messages and storytelling. PayIt’s digital platform offers clear value to both government entities and everyday people. In crafting an early stage messaging framework and marketing communications strategy, we created brand awareness and social media content that spoke to both audiences and set the baseline for company growth.
The Voter Network
It’s not easy to create a new identity for yourself when parent brand ties run deep. So it was for the nonprofit Mainstream Education Foundation, who was looking for a full rebrand—a new name, visual identity, messaging platform and brand guide. In partnership with Ruby Glue Design, we were able to capture the energy and purpose of their organization, and help eliminate confusion in the community between MEF and Mainstream Coalition. The result? The Voter Network—a recognized and trusted nonpartisan resource for driving citizen engagement and voter turnout.
Urban Prairie Architectural Collaborative
Small businesses need a great message just as much as the bigger guys. Though as an architectural firm, Urban Prairie largely promotes itself in images—letting the design work speak for itself. All the more reason the message needed to be creative, concise and crisp. We developed a solid messaging framework that informed the company’s website update and customer communications—bringing a subdued but necessary voice to a largely visual brand.
“Karen’s experienced approach will help you find your brand voice, whether you are an established company, small business or independent artist. She has the ability to keep people on track, allowing them to work through the creative brainstorm, whilst finding the right message for the project/company/task at hand.”
A repositioning effort is no small task. Wise companies in the midst of one will stop to ask themselves if their messaging and marketing content can successfully support the new position. Balance Innovations saw the need to recalibrate and organize their core messaging and content strategy in order to align with the new position they wanted to present to the retail industry. We created a solid messaging framework and content roadmap to ensure a meaningful, targeted experience for BI customers.
When you are one facet of a global giant, it can be difficult to carve out your niche within the broader corporate landscape. So it was for the SMB arm of NICE inContact, known as Uptivity. While keeping in mind the existing “parent” brand parameters, we were able to define a targeted messaging framework for Uptivity and use it to guide rapid, consistent content creation that spoke specifically to the small/medium business segment.