3 things make it KP Brand
Simple.
Get to the heart of what you do and why it matters.
Meaningful.
Understand your audience and what they need to hear.
Memorable.
Create a story people want to take part in and talk about.
Meet KP Brand.
Karen Palmer is the owner, head strategist and creative writer of KP Brand. Over the span of 25+ years in the creative marketing world, she has worked with many exceptional teams and clients. From the ad agency copywriting trenches to leading an in-house team of creative rock stars and now as a hands-on consultant, she has helped guide and grow many successful B2B, B2C and non-profit brands.
Brand empathy.
“I believe in challenging clients to step squarely into their customers’ shoes and look inward. In a word … empathy. It’s the key to creating a more human and meaningful brand, whether you are promoting accounting software or activism. Empathy is the only way any of us—professionally and personally—feel seen, heard and eager to come along for the ride.” - KP